In exciting news, CamelBak has come on-board as the naming rights sponsor for the 2016 ANZ Skyrunner Series. This partnership is a fantastic development for the sport in our region as it will enable the ANZ Committee to better promote and support the series, athletes and race directors.
ANZ Skyrunning President Dave Byrne is delighted at the partnership. “CamelBak make high quality products and have a long history for market-leading hydration solutions. They’re innovative and embrace the core values of Skyrunning, making them the ideal partner.”
What does this mean for the series? Well, to begin with there will be more opportunities to promote the sport through various cross platform strategies, including online advertising, point of sale promotions and media relationships. It will also mean an increase in the support that race directors will get from the ANZ Committee as well as more funding available to subsidise elite athlete travel.
Combined with the commitment CamelBak has made to ANZ Skyrunning, other brands have jumped at the opportunity to support this rapidly growing sport and become Presenting Partners of the series. These include Pace Athletic, Salomon, La Sportiva, Outdoor Research, Suunto, Compressport, Thir and VFuel. Further sponsors are more than welcome and should contact ANZ Skyrunning via the website contact form indicating their interest.